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About Oxana Dragoner

Behind my experience is the system thinking. I turn messy systems into clear, usable experiences. With a UX design and strategy background, I build products that look sharp and work intuitively.

Lets Connect
Lets Connect
Based in Toronto, Canada 🇨🇦
My experience spans designing from the ground up for 1M+ users, optimizing live products, consulting, shaping product vision, and partnering closely with engineers and senior stakeholders.
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Projects complete
Work Experience

Previously worked at

Astound Digital
Senior UX Designer
2021 | 2026
Full-time
Drake International
UX Designer/Art Director
2014 | 2021
Full-time
Circus Communications
Digital Designer
2012 | 2014
Full-time
My Story
See My Works
See My Works
Growing up in South Africa, I saw a world through color before I understood composition. I was surrounded by a visual intensity that's hard to explain if you haven't felt it. Nothing held still, and that trained my eye to look for what wasn't obvious.

Back in Europe, I studied Applied Linguistics and IT at the Technical University of Moldova. An unusual combination, but it gave me something graphic design school alone rarely does: I learned to translate how people think into something visible. Language is architecture. Interfaces are conversations.

I started in Graphic Design, working with large consumer electronics distributors on marketing campaigns, ecommerce stores, and customer experience. Twenty years later, the tools have changed completely, but the strategic thinking hasn't. It is always starts with the same question: what are we communicating?
Design Process
1
Goal Setting
Clearly define objectives to ensure the project goals are fully aligned with the organization’s core needs and vision.
2
Research
Gather qualitative and quantitative data to build a foundation of evidence that informs the entire design.
3
Experience Evaluation
Conduct variour types of Experince Evaluation aligned with the selected UX methodology to inform product strategy.
4
Product Strategy
Translate research findings into a cohesive UX strategy, establishing a clear roadmap and actionable plan.
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Execution and post-lunch
Execution of various UX artifacts and monitoring performance post-launch.
Experience capabilities
Research & Strategy
Customer research, persona development, journey mapping, empathy mapping.
Wireframing & Prototyping
UX strategy, wireframing & interactive prototyping, design systems, accessibility compliance (WCAG, ADA).
Visual & Interaction Design
Brand experience design, visual storytelling and content design, emotional design principles.
Usability Testing & Optimization
Design variations for A/B testing, checkout and conversion flow designs, wireframes and prototypes for experimentation.
Testimonials

Collaborative Impact

Shared experiences from the product minds and engineering partners I’ve worked with.

I worked with Oxana for more than 3 years and she is an amazing Art Director with great UX skills. She is probably the best designer I have worked with. Her dedication and talent know no limits. Her advices are always right and pertinent. She is an incredible asset for any teams.

Fabien Rivenet
B2B & B2C Marketing VP

During her time at Astound, Oxana has consistently proved herself to be an absolute powerhouse Senior UX Designer. In many ways, she functioned as our “special ops” designer - the exact person you want in the room when a product or feature simply doesn't exist yet...

Samuel Cane
VP of Experience

During her time at Astound, I had the pleasure of working with Oxana across multiple projects. She brings genuine enthusiasm to every UX challenge and is highly collaborative in her approach. Oxana builds strong client relationships and confidence through thoughtful...

Logs Matthews
Group Creative Designer

Oxana’s passion for excellent design shows in everything she does. She tackles every challenge with a smile and brings a perfect mix of designer curiosity and user empathy to the table. Beyond her great professional skills, she is a wonderful person to be around...

Tetiana Adehova
Team Lead UX Designer
Fabien Rivenet
Samuel Cane
Logs Matthews
Tetiana Adehova
Let’s Work Together
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