Behind the UX is the system thinking. In an agentic world, we aren't just telling a story to an audience; we are building a living system that invites the user in.
I partner with B2B/B2C organizations to turn complex digital ecosystems into intuitive, high-performing experiences that drive conversion across industries like airport services, EV infrastructure, consumer electronics, manufacturing, luxury retail, and more.
Great experiences don’t happen by accident. They’re shaped with care, intention, and a deep understanding of the people they’re meant to serve. My work is grounded in Applied Linguistics, Psychology, Graphic Design, Technology, and UX, which gives me a rational yet human‑centred approach to solving any problem, in any field, and turning it into something that feels clear, intuitive, and meaningful.
My design journey began in Europe, where I worked with large‑scale brands in consumer electronics and retail, learning how complex products and systems meet real people in everyday life. Since then, I’ve lived in several countries and collaborated across cultures, an experience that has sharpened how I listen, adapt, and design with context in mind.
Tools & Tech
Claude
Gemini
Perplexity
Figma
Webflow
Salesforce
Shopify
Experience capabilities
1
Research & Strategy
Customer research, persona development, journey mapping, empathy mapping.
Shared experiences from the product minds and engineering partners I’ve worked with.
I worked with Oxana for more than 3 years and she is an amazing Art Director with great UX skills. She is probably the best designer I have worked with. Her dedication and talent know no limits. Her advices are always right and pertinent. She is an incredible asset for any teams.
Fabien Rivenet
B2B & B2C Marketing VP
During her time at Astound, Oxana has consistently proved herself to be an absolute powerhouse Senior UX Designer. In many ways, she functioned as our “special ops” designer - the exact person you want in the room when a product or feature simply doesn't exist yet...
Samuel Cane
VP of Experience
During her time at Astound, I had the pleasure of working with Oxana across multiple projects. She brings genuine enthusiasm to every UX challenge and is highly collaborative in her approach. Oxana builds strong client relationships and confidence through thoughtful...
Logs Matthews
Group Creative Designer
Oxana’s passion for excellent design shows in everything she does. She tackles every challenge with a smile and brings a perfect mix of designer curiosity and user empathy to the table. Beyond her great professional skills, she is a wonderful person to be around...