Designed for one of the largest International Airports in Europe.
Close the gap between booking a space and its physical location.
Persona mapping, Customer User Journey, Benchmark Analysis.
Optimized content structure and embedded interactive mapping.
B2B purchase experience for short-term rental property managers
Clarify a complex, high-cost infrastructure decision for property managers.
Two design sprints using Conversion-Centered Design, from stakeholder workshops to prototype delivery.
A guided advisory wizard and benefit-led landing page with an ROI calculator.
One assistant, remembering you everywhere you shop
Profile integrations worked as separate tools, each one forgetting what the last already knew.
Heuristic evaluation, competitive benchmarking, persona mapping, and feature mapping.
One shared identity, powering a personal assistant present from homepage to checkout.

Shared experiences from the product minds and engineering partners I’ve worked with.




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